Ideal Customer Profile (ICP) Development
We build custom contact databases matched to your exact ICP
Send us a list of your best customers. We’ll enrich the data, find patterns, and give you three ICP segments with search filters for LinkedIn and Apollo. No templates. No guesswork. Just analysis of who’s actually buying from you.
Who Needs Custom B2B Contact Databases?
Your sales process works and your team knows how to convert. You just need more of the right people to talk to.
📈 Sales Teams & SDRs
Your team converts well. They need more qualified prospects to work with.
💼 Founders & CEOs
You know exactly who you want to reach — investors, partners, or specific customer segments.
🎯 Marketing, SEO & Creative Agencies
Your pitch is solid. You need businesses that actually need your services.
🚀 SaaS & Tech Startups
You've validated product-market fit. Now you need more companies in your sweet spot.
🛠 IT Services & Dev Shops
You have the technical skills to deliver. You need CTOs and tech leaders who have real projects.
⚙️ B2B Platforms & Marketplaces
Growing your platform means finding the right suppliers and buyers who fit your criteria.
📦 Logistics, Manufacturing & Industrial Firms
You need procurement managers and operations leaders who make purchasing decisions.
🧠 Consultants, Coaches & Experts
Your expertise sells itself to the right audience. You just need to find that audience.
🤝 Recruiters & HR
You're great at matching talent. You need hiring managers who are actively building teams.
Why This Works
Most companies build ICPs on assumptions or use generic templates. We analyze your actual customers.
Fact-Based
We study your real customers, not theoretical profiles.
Fast Results
Get your ICP in 3–10 business days, depending on database size.
Everything Included
Data enrichment, segment analysis, search filters — all in one package.
Ready to Use
Get specific filters for LinkedIn and Apollo so you can start searching today.
How We Build Your ICP
No guesswork, no generic lists. Here’s how we create a contact database that works for your business:
Step 1. Collect Your Real Data
You send a list of email addresses from your best customers (minimum 100 corporate emails). Export from your CRM in Excel or CSV.
Step 2. Enrich and Analyze
We verify each email, enrich company and job title data, and analyze patterns. We also look at the companies these people work for and the technologies they use.
Step 3. Segment and Rank
We group your customers into segments and identify the top 3 most promising ICPs based on data quality and potential. We also identify your Negative ICP — who to avoid.
Step 4. Create Search Filters
We turn your ICP into specific filters for LinkedIn Sales Navigator and Apollo so you can find similar customers immediately.
Step 5. Deliver Results
You get a PDF with your top 3 ICP segments, Negative ICP, and ready-to-use search filters for each segment.
Our Approach vs Alternatives
Building an ICP can be complex and time-consuming. Here’s how we compare to other options:
| Feature | Our ICP Development | Generic ICP Templates | DIY ICP |
|---|---|---|---|
| Based on real data | ✅ Your actual customers | ❌ Assumptions | ⚠️ Guesswork |
| Data enrichment | ✅ Full enrichment included | ❌ Manual work | ❌ You do it |
| Time to complete | ✅ 3-10 days | ✅ Instant template | ❌ 2-4 weeks |
| Accuracy | ✅ 90%+ match | ❌ 30-50% | ⚠️ Varies |
| Software Costs | ✅ Included ($99-299 value) | ❌ Extra $99-299 | ⚠️ $99-290 |
What You'll Get
We don’t give you a list of characteristics. Here’s what’s included:
- Industry and sub-sectors
- Company size (employee count)
- Geography (country, region, city)
- Decision-maker job titles
- Seniority levels
- Departments
- Ready-to-use filters for LinkedIn Sales Navigator
- Ready-to-use filters for Apollo
- Estimated number of potential customers in each segment
- Negative ICP (who to avoid)
- Percentage of valid emails in each segment
- Segment prioritization by potential
What Makes Our ICP Different
Most ICP tools give you templates. We give you insights based on YOUR customers.
Real Customer Analysis
We analyze your actual paying customers to find patterns that matter.
Multi-Source Data Enrichment
Every contact gets enriched with company data, technologies used, revenue estimates, and growth signals.
Search Filters You Can Use Today
You get exact filters to plug into LinkedIn and Apollo and start finding prospects immediately.
Negative ICP Included
Knowing who NOT to target saves as much time as knowing your ideal customer. We identify both.
Service Packages
Pick a package based on your customer database size:
For small businesses
For companies with a smaller customer base who want an accurate ICP.
What's included:
- Analysis of up to 100 customer email addresses
- Data enrichment
- Top 3 ICP segments
- Negative ICP
- Search filters for LinkedIn and Apollo
- Deliverable: PDF document
- ✅ Result: Precise profile of your best customers
For growing businesses
For companies with a medium-sized customer base who want detailed analysis.
What’s included:
- Analysis of up to 500 customer email addresses
- Data enrichment
- Top 3 ICP segments
- Negative ICP
- Search filters for LinkedIn and Apollo
- Deliverable: PDF document
- ✅ Result: Detailed ICP with market analysis
For scaling companies
For companies that want the most accurate ICP based on their largest customer dataset.
What’s included:
- Analysis of up to 1000 customer email addresses
- Data enrichment
- Top 3 ICP segments
- Negative ICP
- Search filters for LinkedIn and Apollo
- Deliverable: PDF document
- ✅ Result: Most accurate ICP for scaling
Every package includes:
- Complete data enrichment — we verify and enrich every contact
- Ready-to-use search filters — start finding similar customers immediately
- PDF deliverable — convenient format for your entire team
- Based on real data — facts, not assumptions
Minimum requirement: 100 corporate email addresses from your actual customers.
Questions About ICP Development
What if I have fewer than 100 customers?
100 customers gives us enough data to create an accurate ICP. If you have fewer, contact us and we’ll discuss options.
Do I need CRM data?
You can export just the email addresses of real customers in Excel or CSV. We’ll verify them, enrich the data, and build your ICP.
How often should I update my ICP?
Review your ICP every 3–6 months or when you see significant changes in your customer base or market. If you’re testing new segments, update more frequently.
What format will I receive my ICP?
You’ll get a detailed PDF with all segments, search filters, and recommendations. The format is easy to share with your team and use in daily work.
What is a Negative ICP?
A profile of customers you’re better off not working with — those who generate little profit, create problems, or have long sales cycles. Knowing your Negative ICP saves resources on bad-fit leads.
Can you also find contacts based on my ICP?
Yes. After creating your ICP, we can build a contact database of people who match your profile. Check out our B2B Contact Database service.
How many segments will I get?
You’ll get the top 3 most promising ICP segments, ranked by potential and data quality. Three is the optimal number for focusing efforts without spreading resources too thin.
Start Building Your ICP
Tell us about your business and customers, and we’ll create an accurate ideal customer profile based on real data.