LinkedIn lead generation agency
We help B2B companies find the right customers
We find prospects on LinkedIn who match your ideal customer profile, start conversations, and hand over only the leads who want to talk. Your sales team gets qualified meetings instead of cold outreach guesswork.
Who We Help
We work with B2B teams who’ve closed deals before — you just need someone to find more of the right buyers.
📈 Sales Teams & SDRs
We find decision-makers with budget and authority. No more scrolling LinkedIn on Friday afternoons wondering who to message.
💼 Founders & CEOs
Looking for investors who understand your market? Strategic partners who can scale with you? We know where they are.
🎯 Marketing, SEO & Creative Agencies
We find companies actively shopping for better results — not businesses that just renewed with your competitor last month.
🚀 SaaS & Tech Startups
Demo requests feel random? We connect you with companies that fit your ICP exactly.
🛠 IT Services & Dev Shops
Connect with CTOs and tech leaders who have active projects and signed budgets.
⚙️ B2B Platforms & Marketplaces
Growing supply and demand is hard. We find the right suppliers and buyers who actually want to join your platform.
📦 Logistics, Manufacturing & Industrial Firms
Reach procurement managers who make purchasing decisions — not assistants with impressive titles.
🧠 Consultants, Coaches & Experts
Find clients who view your expertise as ROI, not a cost they're trying to cut.
🤝 Recruiters & HR
Connect with hiring managers who are building teams right now — not posting roles they'll leave unfilled for six months.
Our B2B Lead Generation Services
Pick what fits your team: we handle all outreach, build contact lists for your team, or help you define who to target.
Full B2B Lead Generation & Outreach
We find your ideal prospects, start LinkedIn conversations, and pass you only the leads who are interested in talking.
- Prospect research & targeting
- LinkedIn outreach
- Conversation management
- Only qualified leads delivered
Custom Contact Lists
We build verified contact databases for your exact ICP. You get verified emails, LinkedIn profiles, and firmographic data ready for your own outreach.
- Custom ICP research
- Verified emails & LinkedIn profiles
- Company firmographic data
- Ready-to-use contact database
Ideal Customer Profile (ICP) Development
We analyze your actual customer data to identify your top 3 ICP segments. You get search filters and insights to find more buyers like your best ones.
- Analysis of your real customer data
- Top 3 ICP segments identified
- Negative ICP (who to avoid)
- Ready-to-use search filters for LinkedIn & Apollo
How We Work
Five steps to get you qualified leads:
Step 1. Define Your ICP
We identify exactly who your ideal customer is — industry, company size, location, job titles.
Step 2. Test Sample
You review a small list of prospects to confirm we're targeting the right people.
Step 3. Setup & Launch
We handle LinkedIn profiles and automation tools.
Step 4. Find & Verify
We research and verify prospects who match your ICP exactly.
Step 5. Outreach & Handover
We start conversations and pass you only the leads who are interested and ready to talk.
Why This Beats Throwing Money at Google Ads
Paid ads are expensive, and a click doesn’t equal a conversation. In most B2B niches, you’re paying serious money just to get someone to visit your site.
$60–$75
$55–$70
$35–$45
$28–$35
$18–$25
$18–$24
$15–$20
$4–$8
Google Ads convert between 0.5% and 2%. So depending on your industry, acquiring one client can cost anywhere from a few hundred to over $1,000. And that’s assuming they actually convert.
With outreach, you’re talking directly to people who have the problem you solve. No bidding wars, no ad fatigue, no wondering if your landing page is why people aren’t converting.
Why Contlay?
Most lead gen agencies dump spreadsheets on you or promise results they can’t deliver. We do the outreach and hand over only qualified leads who want to talk.
Our Approach:
- Quality over quantity — we’d rather give you 20 warm leads than 200 cold contacts
- Full transparency — you know exactly what we’re doing and what to expect
- Proven tools — we use LinkedIn Sales Navigator, Apollo, Hunter.io and other trusted B2B tools
- Real results — you get a predictable system that shortens sales cycles and drives revenue
Frequently Asked Questions
Everything you need to know before getting started.
What is ICP?
ICP (Ideal Customer Profile) is a detailed description of the companies and buyers most likely to buy from you — their industry, size, geography, tech stack, and the specific roles of decision-makers.
Do I need to purchase any tools?
No. We provide and manage everything. All tooling costs are included in our managed plans.
How do you verify contacts?
We use multiple verification tools plus manual checks. If any contact bounces, we replace it at no extra cost.
Do you work under NDA and follow compliance rules?
Yes. We can sign NDAs and follow whatever data-handling and outreach policies you require.
Can you target specific industries or regions?
Yes. Everything is built around your ICP — industry, geography, company size, seniority levels, job titles, whatever matters for your business.
Get Sales-Ready B2B Leads
We deliver targeted, verified prospects and handle all the outreach, so your sales team only talks to people who are actually interested.
