How We Work: LinkedIn Lead Generation Process

Our 7-Step LinkedIn Lead Generation Process

Want a steady flow of meetings with potential clients? The secret is having a system. When you follow a clear process, results become predictable and your time and budget stay under control.

Here’s how we work: 7 simple steps we use in every LinkedIn lead generation campaign. This proven process helps our clients find quality leads, close deals faster, and consistently get meetings with the right people.

5 min How We Work: LinkedIn Lead Generation Process
Step 1.

Create Your Ideal Client Profile

A clearly defined client profile lets us focus on leads with the highest chance of responding.

What you do
  • Provide a list of your best clients with corporate email addresses (most profitable, fastest deals, fewest problems) — we need these emails for data enrichment
  • Share a list of your worst clients (problematic, low-profit)
What we do
  • Use corporate emails to enrich the data
  • Identify common traits of successful clients
  • Create a structured ideal client profile
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Result
  • Documented profile of your ideal client (companies, industries, positions)
  • For local businesses, we add geographic parameters: country, region, city

🛠 Tools CRM (HubSpot, Pipedrive), Google Sheets / Excel for structuring, custom client profile template

⏳ Timeline: 2–4 business days

Step 2.

Collect and Verify Contacts

To avoid wasting resources on “dead” addresses, we collect and verify real contacts of people who match your ideal client profile.

What you do
  • Provide access to Sales Navigator (if available)
  • Approve search criteria
What we do
  • Set up filters in Sales Navigator, Apollo, Hunter
  • Collect contacts of the right people
  • Verify email addresses work
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Result
  • List of verified contacts for your campaign

🛠 Tools Sales Navigator, Apollo, Hunter, QuickEmailVerification, NeverBounce, Scrupp, Phantombuster

⏳ Timeline: 3–8 business days (depending on volume)

Step 3.

Segment Contacts into Groups

Segmentation allows us to create personalized messages and increases response rates in each group.

What you do
  • Approve segmentation criteria
What we do
  • Divide the database into segments by industry, position, company size
  • Prepare separate lists for each segment
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Result
  • Clear segments for personalized outreach

🛠 Tools Google Sheets / Excel, CRM

⏳ Timeline: 1–4 business days

Step 4.

Create Messages (Hook → Value → Call-to-Action)

At this stage we prepare texts that open doors to dialogue: hook their attention, show value, and make a clear call to action.

What you do
  • Approve communication style
  • Provide materials (case studies, unique advantages)
What we do
  • Write personalized messages for each segment
  • Create message sequence scenarios
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Result
  • Ready message texts with hook, value, and call to action

🛠 Tools Google Docs, internal templates, AI tools for drafts

⏳ Timeline: 2–4 business days

Step 5.

Set Up Automated Outreach

To scale the campaign and keep accounts safe, we set up automated sending tools.

What you do
  • Provide access to LinkedIn accounts / email inboxes (if needed)
What we do
  • For maximum security, we buy Sales Navigator for all accounts and set up two-factor authentication
  • Set up individual proxy connections for each account and use antidetect browsers for safe login
  • Configure automated message sending tools that work through proxies
  • Monitor safe limits
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Result
  • Automated and stable sending without risk of blocks

🛠 Tools We-connect, Lemlist / Reply.io / Dripify, LinkedIn accounts

⏳ Timeline: 2–4 business days (setup and launch)

Step 6

Email Outreach (Additional or Primary Channel)

Alongside LinkedIn we can launch an email campaign to increase reach and conversions. In some cases, email outreach can be the primary communication channel.

What you do
  • Approve email texts and sending frequency
What we do
  • Register new domains for outreach (typically 2-6 domains) and create 2–4 email addresses for each domain
  • Warm up the emails (typically 2–4 weeks)
  • Set up the outreach campaign based on your ideal client profile
  • Sync email outreach with LinkedIn campaign (if needed)
  • Track deliverability and responses
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Result
  • You get an additional communication channel with the same audience, more responses and meetings

🛠 Tools Mailshake, Lemlist, Instantly, Apollo, Google Workspace, Snov, QuickEmailVerification, NeverBounce

⏳ Timeline: 14–24 business days for setup and launch

Step 7

Measure Results & Optimize

We regularly track key metrics to see what’s working, make quick adjustments, and scale successful approaches.

What you do
  • List of interested contacts who requested a demo or consultation (through Calendly or other services)
  • Approve changes and new hypotheses for optimization
What we do
  • Track key metrics (opens, replies, positive replies, meetings)
  • Prepare analytics for optimization
  • Run A/B tests of different versions
  • Change messages / segments
  • Gradually increase volumes
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Result
  • Clear numbers showing effectiveness of each stage
  • Campaign becomes more effective and brings more meetings

🛠 Tools CRM, Google Sheets / trackers, internal dashboards

⏳ Timeline: ongoing throughout campaign (monthly reports) + 1–2 weeks per testing and scaling cycle

Frequently Asked Questions

✅ Setup and Launch

Usually 7–14 days for LinkedIn campaigns. If you want additional email outreach, 14–24 days after we receive all necessary materials from you.

It’s recommended to verify your profile (through passport/phone) to avoid blocks and increase trust levels. Verified accounts get more stable access and lower blocking risk.

We also work with new profiles and help set up and configure pages. This works well, but building up a new account usually takes more time, and we increase the pace of connection requests gradually.

Yes, it’s good to have a few current posts or news in your profile. This creates additional trust and helps convert connection requests into responses.

Very important. Your profile should look “alive” and professional — with photo, activity description, work experience. Correct position and content increase trust levels and connection acceptance rates.

✅ Tools, Accounts and Team

Regular LinkedIn gives access to basic search and communication. LinkedIn Sales Navigator is a paid upgrade with advanced filters, recommendations, saved lists, and better company and contact search, which greatly simplifies lead generation. An important feature is the ability to send more connection requests.

You can start with one account, but we recommend 2–3 profiles right away. This way you’ll reach more potential leads faster, maintain safe limits for each profile, and get more stable results from the first weeks.

Yes, this is common practice. We can organize work with multiple accounts to increase reach and get results faster. For each LinkedIn account we use separate proxy connections, so we have maximum security and efficiency.

If you’re using one profile, we recommend focusing on one market first. If your company has multiple profiles, we can launch each one for different markets in parallel.

No, you don’t need to buy software yourself. All necessary tools (Sales Navigator, automation software, proxies, etc.) are included in our package pricing. The cost for one LinkedIn account starts from $400-900 per month for software and infrastructure and may increase when adding additional tools or more profiles.

A small team with clearly defined roles works on your project:

  • Project Manager — coordinates the entire process, answers your questions, and keeps you updated on every stage
  • Sales Development Rep — handles direct communication with leads in LinkedIn, sends and tracks messages
  • Lead Researcher — finds, verifies and segments contacts to ensure the database is as high-quality and relevant as possible
  • Technical Specialist — sets up tools, proxies, antidetect browsers, message sending automation, and account security monitoring

You always know who’s responsible for each part of the work and have direct contact with the project manager.

✅ Communication Process

We follow LinkedIn’s safe limits. For each account, the number of connection requests and messages is set individually (usually 30–50 requests per day) to avoid blocks.

On average we send 30–50 requests per day (depending on the profile). Per month that’s approximately 720–1200 targeted requests (calculated for 24 working days, accounting for gradual start).

This is a series of pre-prepared messages that follow each other (first contact, follow-ups, reminders). This approach automates communication and increases response conversion.

✅ Reports and Results

Yes, we prepare and approve all message texts with you before launch.

We provide regular reports with key metrics (opens, replies, positive replies, meetings) in a convenient format (spreadsheets/dashboards).

✅ Email Outreach

Yes, we can launch email outreach parallel to LinkedIn. This increases reach and gets responses faster.

On average, setup takes 14–24 business days. This includes registering and warming up new domains, creating email addresses, and preparing message sequences.

No, all necessary tools (Snov.io, Instantly, etc.) are included in our packages. You get a ready system without additional software costs.

Yes, for security and better deliverability we register new domains (usually 2–6) and create email addresses on them, so we don’t risk your main domain.

Yes, we can create separate email addresses and sequences for each market or language to make the campaign as relevant as possible.

We monitor all metrics (opens, clicks, replies) in special dashboards and provide regular reports.

Technically yes, but we don’t recommend using your main company domain for cold outreach to avoid risking its reputation and corporate email deliverability. Usually we register several new “similar” domains specifically for outreach and warm them up — this way you keep your main brand safe and get better campaign results.

We follow safe limits for each mailbox to avoid spam and maintain high deliverability. On average that’s 30–50 emails per day from one email address, gradually increasing volumes after domain warmup.

Ready to Start Your LinkedIn Lead Generation?

Let’s discuss how our proven 7-step process can work for your business. Get a custom strategy and timeline for your industry.